After reading the Taobao case, I tried to searched 'Zhao Cai Jin Bao'(招財進寶) in Chinese for more information. The result is quite interesting. Taobao online shops actually doesn't like it at all!! Shop owners felt that they are forced to pay more for selling online. Angry owners even form 'anti-Taobao' groups online to protest the new Zhao Cai Jin Bao bid ranking service. This drove Jack Ma to pay attention to owner's idea. Then, 32 days after the announcement of Zhao Cai Jin Bao, on 2006, 6, 21, Alibaba announce the termination of Zhao Cai Jin Bao.
(Chinese) http://big5.ce.cn/cysc/ceit/hlw/200606/11/t20060611_7296368.shtml
In my opinion(can be very subjective), the business model of Zhao Cai Jin Bao is quite reasonable. It is similar to Google Adwords!! However, Chinese online shop owners may need more time to realize that in order to earn more from online shops, they need to invest!! There is no free lunch, as a Chinese proverb goes.
Read more from the following links
Hitman the guru. Zhao Cai Jin Bao is an online flat-top video slot machine that gives tribute to Chinese culture, from the colours used in the game to the imagery incorporated into the slot’s symbols. The game follows a steady theme of Chinese festivity, using the Chinese lucky colours of both red and yellow as well as imagery that is popular in Chinese culture, such as koi fish. The name Zhao Cai Jin Bao means “to usher in wealth and prosperity,” and it is commonly used as a traditional greeting during New Year’s celebrations. Zhao Cai Jin Bao wants to make you feel like you’re vacationing in the Orient. List of casino games with best odds. Huge casino tips and tricks. The slot features a brightly colored interface with details that relate to Chinese culture. Zhao Cai Jin Bao 2 Free Demo Play In 2014, Playtech released Zhao Cai Jin Bao slot and 6 years later, it became clear that a sequel is in the works. Zhao Cai Jin Bao 2 is an improved version of the original in terms of graphics, but what about the features and payout potential? Play at Power Spins Casino and get 100% Bonus up to £/$150. The objective of playing Zhao Cai Jin Bao online casino slot is to spin the reels and land matching symbols on the paylines. Unlike many slots, paylines in this game will pay from left to right and from right to left. How to Play: Start by choosing the Line Bet. Do this by using the +/.
(English) http://pacificepoch.com/china-investment-research/articles/jack-ma-clarifies-taobaos-controversial-bid-ranking-service/
Zhao Cai Jin Bao Definition
![Cai Cai](https://i1101.photobucket.com/albums/g427/acw_world/Promotional/Show2018/DramaUpdates/Batch11/mask-3.jpg)